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Cybex Treadmill 750T Pink Ribbon

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1. 750T Treadmill The Breast Cancer Research Foundation is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org. ® JOIN THE PINK RIBBON RUN Let your members make their workout work for breast cancer research. THE BUTTON IS ONLY THE BEGINNING When you purchase a pink treadmill, CYBEX will donate 10c/mile* logged during the month of October (Breast Cancer Awareness Month) to The Breast Cancer Research Foundation. ® *US$6¢ per km

3. Why your facility should buy a pink 750T Treadmill The promotion: How does it Work? Women are 54% of health club members and the fastest growing member group. Breast Cancer Research: A Great Cause The American Cancer Society estimates one out of every eight women will develop breast cancer. 182,460 new cases of breast cancer will be diagnosed among women in the United States, with 40,480 deaths. Breast Cancer is the second leading cause of cancer death in women, after lung cancer. One out of 210 breast cancer cases occur in women under the age of 40. Data from American Cancer Society 2008. Exercise: A Great Benefit For Women’s Health We have found that exercise likely offers protection against breast cancer regardless of a woman’s stage in life. February 2007 – University of Wisconsin’s Comprehensive Cancer Center. Vigorous exercise may cut risk of breast cancer by 30 percent in normal-weight women. November 2008 – Journal of Breast Cancer Research. Girls and young women who exercise regularly between the ages of 12 and 35 have a substantially lower risk of breast cancer before menopause compared to those less active. May 2008 – Journal of the National Cancer Institute. Pink Ribbon Run: A Great Opportunity To Show Your Club Cares Your purchase of the pink 750T comes with a pre-packaged breast cancer awareness campaign promoting your facility’s participation (including press releases, web imagery, posters, hang tags, and participant pink ribbon buttons): Give your members the opportunity to do more with their exercise time. Every mile earns money for breast cancer research and participating members get a pink ribbon button to show they care. An exercise-related cause your club can get behind and bring to your community. Join the national press coverage and receive local media recognition. CYBEX: A Great Treadmill For Your Members The CYBEX 750T is a powerful workhorse treadmill that is built to stand up to heavy commercial use. The 6.0HP motor and built-to-last running deck on the 750T treadmill are indicators of the durability of CYBEX design and manufacturing. Long after the official pink ribbon run is over, the pink treadmill will still be working for you. CYBEX also offers great financing packages on our 750T Pink Treadmills! * Financing available for North America only

4. 750T Treadmill To join the Pink Ribbon Run, visit us at www.cybexintl.com or call CYBEX today at +1.774.324.8000. www.cybexintl.com GLOBAL HEADQUARTERS 10 Trotter Drive • Medway • MA 02053 USA • T +1.508.533.4300 • F +1.508.533.5500 CYBEX INTERNATIONAL UK LTD Oak Tree House • Atherstone Road • Measham • Derbyshire • DE12 7EL UK T +44.845.606.0228 • F +44.845.606.0227 THE BUTTON IS ONLY THE BEGINNING OK — so you purchased the CYBEX 750 T for the Pink Ribbon Run. But now it is November 1 st . You’ve generated excitement among your members, have gotten publicity for your facility, and earned money for a worthy cause. Sure you have a great new treadmill for your members to work out on. But what else can you do to make the 750T work to promote your facility? Here are a few of the many ideas some of our clients have come up with. The donation period doesn’t have to stop. Invite the community to come in and work out for one day and let them know that you will make a donation to whatever charity is important to your community. Or... continue a donation to The Breast Cancer Research Foundation. Use this unique piece of equipment to get members to suggest a charity your club would like to get behind. Ask them to get their friends, family, or employer to sponsor them as they earn money by logging miles on the pink treadmill. Use a raffle to auction off the magnificent 750T to members — old and new. At $25/ticket, you need to sell less than 200 tickets to re-coup your investment! Extend the Promotion to Help Attract New Members

2. Take delivery of your new 750T pink treadmill any time before September 30 th , 2009. Register on CYBEX website (www.cybexintl.com/pinkribbonrun). Put up the poster, hang the tags, and tell members how you have helped them support a cause that is near and dear to their hearts. On October 1 st , go to the website and record the mileage. Keep the pink treadmill in use (it can take it!) and give out pink ribbon buttons to encourage members to participate. On October 31 st , go to the CYBEX website and record your mileage again . To be eligible for donation, treadmill must be registered on or before September 30 th , 2009. Mileage must be recorded on the official website form on October 1 st and October 31 st . CYBEX reserves the right to audit mileage on any pink 750T treadmill. The promotion: How does it Work? • • • • • •


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